Google Inc. plans to launch new product-endorsement ads incorporating photos, comments and names of its users, in a move to match the "social" ads pioneered by rival Facebook Inc that is raising some privacy concerns. The changes, which Google announced in a revised terms of service policy, set the stage for Google to introduce "shared endorsements" ads on its sites as well as millions of other websites that are part of Google's display advertising network.
- Read the article: Reuters
