New Rules on Child Privacy Online Take Effect

Tougher federal rules restricting advertisers and marketers from tracking and targeting children online take effect, with positive and potentially negative results predicted. It took the Federal Trade Commission four years to balance the input from a wide spectrum of child safety advocates calling for an update to the 1998 Children's Online Privacy Protection Act, or COPPA, versus tech companies and large corporations who derive profits from online marketing to kids staunchly resisting any new regulations.