Search engines need to be careful to make it clear what results are actually ads, the U.S. Federal Trade Commission warned. In letters to Google, Yahoo, AOL, Microsoft's Bing, and several other search engines, the FTC updated its guidance from 2002 about the need to distinguish between advertisements and search results.
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The GigaLaw Firm helps companies of all sizes protect their brands online, using domain name dispute policies – such as the Uniform Domain Name Dispute Resolution Policy (UDRP) – and other legal tools available to copyright and trademark owners on the Internet.