Senators Reintroduce 'Do Not Track' Legislation

Do Not Track is back in the spotlight as senators Jay Rockefeller (D-W.Va.) and Richard Blumenthal (D-Conn.) reintroduced a bill that would let people opt out of having their online activity tracked by advertisers. Originally introduced in 2011, the Do Not Track Online Act was envisioned as an online equivalent to the nationwide Do Not Call list, but talks have broken down between privacy activists and the ad industry, and nearly two years since its initial proposal, there is still no consensus about how to move forward.