Complaints Accuse Sites of Children's Privacy Violations

A coalition of nearly 20 children’s advocacy, health and public interest groups plans to file complaints with the Federal Trade Commission, asserting that some online marketing to children by McDonald’s and four other well-known companies violates a federal law protecting children’s privacy. The law, the Children’s Online Privacy Protection Act, requires Web site operators to obtain verifiable consent from parents before collecting personal information about children under age 13.