Groups Urge Keeping Ads Off 'Rogue' Websites

Two advertising industry groups proposed measures to keep advertisers from appearing on "rogue" websites that feature pirated content or products. "Ads for iconic and trusted brands can lend inadvertent legitimacy to the illicit business models and can mislead consumers into believing that these 'rogue' websites are offering authentic products and complying with the law," Bob Liodice, president of the Association of National Advertisers, said in a statement.