A Web-expansion program that may add hundreds of top-level domains such as .apple and .nyc to the Internet needs a “Do Not Sell” list to protect brand names, an advertising group said. Companies and organizations should be able to register their brands at no cost on a temporary list in a first round of applications for new domains beginning Jan. 12, the Association of National Advertisers wrote in a letter to the nonprofit group that manages the Internet’s address system.
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