Companies Sue Gripe Site for Trademarks in Domains

In one of the more unusual cases involving gripe sites, two companies are attempting to force PissedConsumer.com to revise the way it encodes reviews in order to make them less prominent in search engine results. The companies -- software developer Ascentive and mattress manufacturer Classic Brands -- alleged in court papers that their trademark was violated by PissedConsumer because it used their companies' names in URLs like “ascentive.pissedconsumer.com.”