RIM Drops 'BBX' Name After Losing Trademark Ruling

Research In Motion has unceremoniously dumped the "BBX" brand name it had chosen two months ago for its new BlackBerry operating system after a U.S. court embarrassed the beleaguered smartphone maker by slapping a temporary ban on its use. In yet another public relations debacle for a company that has suffered through a series of them recently, the court said RIM could not use the BBX name until it could sort out copyright infringement allegations.