Advertiser Settles with FTC Over 'Flash Cookie'

In a case that raises questions about the use of “supercookies” to track users online, the Federal Trade Commission said that it reached a settlement with an online advertiser the commission had charged with deceiving customers by using a type of tracker called a Flash cookie. According to the FTC complaint, ScanScout, an advertising network that places video ads on websites, instructed its consumers via its privacy policy page that they could opt out of receiving targeted ads by “changing your browser settings to prevent the receipt of cookies.”