In a rather anti-climactic development, without much fanfare at all, those companies that want to protect their brands from association with the sex site-focused ".XXX" domain will have the chance to do so for the next seven weeks. While .XXX will likely serve as the go-to domain for adult entertainment sites, the ICM Registry understands that non-porn/pornish sites may have a stake in securing those domains as well.
- Read the article: msnbc.com
