IAB Says New Domain Names Will Damage Brands

An online advertising coalition urged the nonprofit responsible for the Internet's address system to reverse its decision to allow for new domain names. The Interactive Advertising Bureau (IAB), which represents media and technology companies that sell online advertising, said the plan from the Internet Corporation for Assigned Names and Numbers (ICANN) would result in "incalculable financial damage to brand owners."

The GigaLaw Firm helps companies of all sizes protect their brands online, using domain name dispute policies – such as the Uniform Domain Name Dispute Resolution Policy (UDRP) – and other legal tools available to copyright and trademark owners on the Internet.