Company Aims to Streamline Mobile Privacy Policies

With growing concern over data collection, including proposed legislation to more closely protect consumers, one company is trying to make privacy policies that are both easy for consumers to read and easy for mobile application developers to create. "Everybody complains that no one reads privacy policies and that privacy policies are too long and too difficult," said Jim Brock, the founder of PrivacyChoice, a company that has analyzed and indexed the data in hundreds of privacy policies across the Web.