The Department of Justice has requested more information from Google about its pending acquisition of online ad firm AdMeld, the search giant confirmed. Google said it has been working with DOJ for the last month since the agency is "obliged to review the transaction because of its purchase price." As a result, DOJ sent Google a "second request" for more data, Neal Mohan, vice president of display advertising at Google, said in a blog post.
- Read the article: PCMag
DOJ Taking Closer Look at Google, AdMeld Deal Chloe Albanesius By Chloe Albanesius
The Department of Justice has requested more information from Google about its pending acquisition of online ad firm AdMeld, the search giant confirmed Wednesday.
Google said it has been working with DOJ for the last month since the agency is "obliged to review the transaction because of its purchase price." As a result, DOJ sent Google a "second request" for more data, Neal Mohan, vice president of display advertising at Google, said in a blog post.
"This doesn’t surprise us, as today’s display advertising industry is very new and highly complex," Mohan wrote. "But we’ll work to enable this review to be concluded as quickly as possible—display advertising is highly competitive and fast moving, and we don’t want our efforts to bring better services to our clients to be delayed."
Google announced plans to acquire AdMeld in June. Though it did not reveal a purchase price, the deal was reported to be worth about $400 million.
In the blog post, Mohan discussed why Google believed the acquisition will allow the market to remain competitive. He pointed to three recent deals in the space (a real-time bidding platform from Lijit Networks;ad firms integrating with ContextWeb; and AMP Exchange, a joint venture between Collective and AppNexus) and said analysts have noted that it's easy to switch suppliers.
"While the Department of Justice works to finish their review, it’s business as usual for our clients, and we’ll continue to actively work to improve our solutions for our partners in the display advertising space," Mohan concluded.
Google has been building its online advertising arsenal for some time. The search giant shelled out $3.1 billion for DoubleClick in 2007; the deal gained final approval in March 2008. In November 2009, Google announced plans to acquire mobile ad firm AdMob, and that deal was finalized in May 2010.
For more from Chloe, follow her on Twitter @ChloeAlbanesius.
For the top stories in tech, follow us on Twitter at @PCMag.
Android is Top Mobile OS, Apple Dominates Manufacturing Would You Buy An iPhone 5 If It Looked Like This? Browser Wars: Chrome vs IE9 vs Firefox Report: iPhone 5 Will Have 'Radical' New Shape, August Unveiling Google+ and the Norway Tragedy
From Around The Web
The future skies will be crowded. Watch how GE is working to change air travel forever. The GE Show Insiders Trading ACAS, CSX, VTG, TXI TheStreet Wal-Mart, Happy Meal, Dunkin': Hot Trends TheStreet The 5 Worst Places to Retire in the U.S. The Fiscal Times Startup helps SaaS vendors boost sales, customer experience Infoworld
[what's this] More Inside PCMag.com
Review: Apple Mac mini (Thunderbolt) This mini is a Powerhouse The Best Cheap Cell Phones (Update to 230399) Good, Cheap Cell Phones The 15 People you Should Add to your Google+ Circles The Who's Who on Google+ The Best Android Phones The Best Android Phones
Ads by Google what's this?
Mergers & Acquisitions
1# On-Demand. 17849+World Clients! Free Guide Or Visit Us Online Now.
Best VOIP Provider
Hosted phone service, No Contracts $99 unlimited 4-Line System.
Free Online Advertising
See What $75 of Free Google Ads Can Do For Your Business. Try It Now!
Atlanta 1-Day Coupons
Up to 90% off the best stuff to do! Restaurants, spas, events and more
Atlanta Daily Coupons
Get Up To 90% Off On Daily Deals Every Single Day - Get Yours Today!
Add New Comment Logout Doug Isenberg (edit profile) 107 comments 26 likes received Showing 0 comments Sort by Subscribe by email Subscribe by RSS
blog comments powered by Disqus Advertisement Sponsors
All HP Lenovo Premium Partner Image
HP's My Print Rewards: 10% Savings Every Day plus Free Shipping. Transform presentations into eLearning content with Adobe® Captivate® 5.5, try now. Save now with the best deals from CDW Score a Major Back To School Deal with Kaspersky! Up to $20 off + More Notepad, meet tablet. World, meet future. HTC Flyer. Enterprise Next-Generation Networks: Leadership Through Innovation. Learn How PCs by ZT Systems feature 2nd gen. Intel® Core™ i7 processors. Buy now HP desktops provide the performance your business requires. Upgrade your home network. New Linksys E-Series - Powerful wireless performance. HP Printers, affordable solutions that offer quality printing. Secure 802.11n performance with Cisco CleanAir technology. Learn How Lenovo Notebooks, the tools for portability and productivity. Click here to save with the best deals from CDW: desktops, notebooks, LCDs and more. HP Notebooks, offering the performance and reliability needed for business. SOS Online Backup - PC Magazine's Editors' Choice – SAVE 20% Now! Testing confirms Belkin routers deliver faster Wi-Fi at distance Save on Xerox® ColorQube® Printers
Dell Inspiron Zino HD
The perfect centerpiece in any home-theater setup.
11/15/2010 Get Price »
OCZ Vertex 3 (240GB)
If you're looking for the fastest consumer solid-state drive (SSD) out there, OCZ has it.
Get Price » 6/21/2011
Hot Software Deals McAfee Antivirus Plus 2011 3 User $14.26 FREE SHIPPING McAfee Total Protection 2011 1-User $9.95 Nero 10 Multimedia Suite Platinum $59.99 FREE SHIPPING Software Deals & Coupons at Hot Deals and Coupons Powered by LogicBuy PCMag Trending on Facebook Like PCMag.com on Facebook Sign Up to Get FREE: PCMag Newsletters advertisement Featured Downloads Kaspersky Special Offer Kaspersky Lab
Up to $20 off. FREE tablet security. Save Big Now! »
pc repairReimage» tune-up utilitySlimCleaner Free»
advertisement Ads by Google what's this?
Back to School Laptops
Find Special Offers on Quality Dell Laptops w/ Intel® Core™. Shop Now!
Subscribe to PCMag.com Digital Edition: Now Only $1.50!