Brands Face Challenges with Expansion of Domain System

When it comes to branding on the Internet, 2012 may be the dawn of a chaotic new era with companies and other groups expected to battle over suffixes like .cancer, .chocolate and just about .anything. The decision by the body that governs Internet domain names to stop restricting them to suffixes like .com and .gov will change the way companies interact with consumers and how much they'll be paying to do so.