Microsoft Corp. and Apple Inc. have both hired linguists to serve as experts in the tech titan's ongoing battle over whether or not the government can grant a trademark for the term "app store." Microsoft filed its latest argument with the U.S. Patent and Trademark Office, which included the opinions of a linguistic expert who supported the Redmond, Wash.-based software giant's argument that the term "app store" was generic and shouldn't be trademarked by Apple.
- Read the article: The Wall Street Journal
