Microsoft to Let Advertisers Use Others' Trademarks

In a major change in policy, Microsoft has decided to allow marketers to use other companies' trademarks to trigger search ads. "To come in line with search industry practices, as of March 3rd, Microsoft will cease editorial investigations into complaints about trademarks used as keywords to trigger ads on Bing & Yahoo Search in the United States and Canada," the company says.

The GigaLaw Firm helps companies of all sizes protect their brands online, using domain name dispute policies – such as the Uniform Domain Name Dispute Resolution Policy (UDRP) – and other legal tools available to copyright and trademark owners on the Internet.