Google Alters Algorithm to Penalize Unscrupulous Sellers

Google announced that it had changed the way it ranks search results so that unscrupulous merchants would find it hard to appear prominently in searches. The change was prompted by an article in The New York Times about Vitaly Borker, a Brooklyn-based online seller of eyeglasses who claimed that he purposely shouted at and frightened some of the customers at because the online complaints actually worked in his favor in Google search results.