Groups Complain to FTC About Online Health Services

Four public interest groups filed a complaint with the Federal Trade Commission urging the agency to investigate whether those offering online health information and services are engaging in unfair and deceptive advertising practices. In their complaint, the Center for Digital Democracy, Consumer Watchdog, the U.S. Public Interest Research Group and the World Privacy Forum alleged that groups and firms engaged in health marketing have established a "stealth interactive" marketing campaign aimed at promoting the use of specific brand drugs and persuading consumers to seek treatments for possible health conditions.