Rosetta Stone Appeals Google AdWords Case

Arguing that Google's AdWords policies confuse consumers and allow companies to free-ride on the brand names of competitors, Rosetta Stone is asking an appellate court to reinstate the company's trademark infringement lawsuit against Google. "Intellectual property law encourages entrepreneurs to develop brands and protect them as trademarks by prohibiting others from free-riding on the entrepreneurs' efforts," Rosetta Stone says in papers filed with the 4th Circuit Court of Appeals.