Not desiring their brand to go the way of Xerox, Aspirin and Kleenex (which lost their trademark status in the U.S.), the folks at Twitter wrote a post linking to not only their new logos, but also highlighting the rules when it comes to using "tweet" or "twitter" in a product or service.
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The GigaLaw Firm helps companies of all sizes protect their brands online, using domain name dispute policies – such as the Uniform Domain Name Dispute Resolution Policy (UDRP) – and other legal tools available to copyright and trademark owners on the Internet.