Privacy issues have prompted marketers to use online behavioral advertising -- based on tracking a user’s Web browsing habits -- 75 percent less than they would otherwise, according to a report by the Ponemon Institute, a privacy research group. The 90 companies and organizations surveyed curtailed their behavioral advertising, even though they estimated the tracking-based ads were 50 percent more efficient in generating sales than conventional online display ads.
- Read the article: The New York Times
Privacy issues have prompted marketers to use online behavioral advertising — based on tracking a user’s Web browsing habits — 75 percent less than they would otherwise, according to a report by the Ponemon Institute, a privacy research group.
The 90 companies and organizations surveyed curtailed their behavioral advertising, even though they estimated the tracking-based ads were 50 percent more efficient in generating sales than conventional online display ads.
