EU Court Rules on Trademarks in Google Ads

The European Union’s highest court ruled that brand owners may have the right to block Google from selling their trademarks as keywords that generate advertisements on Google’s search engine. In a case brought by LVMH Moët Hennessy Louis Vuitton, the luxury goods company, the European Court of Justice said that Google, the U.S. Internet company, should not be automatically required to block all such sales of brand names.