French Court Orders eBay to Pay $275,000 in Keyword Case

A Paris tribunal found Ebay guilty of misleading consumers by using misspelt versions of luxury brand Louis Vuitton as search engine key words to redirect users to Ebay website links. The tribunal ordered Ebay to pay 200,000 euros ($275,800) in damages and 30,000 euros in legal costs incurred by Louis Vuitton, a leather bags maker owned by LVMH, the world's biggest luxury goods group.