EU Legal Adviser Supports Google on Keyword Sales

A legal adviser to the European Union’s top court sided with Google on in a high-profile trademark case, saying that the company should be allowed to sell brand names like Louis Vuitton or Coca-Cola as advertising keywords on its search engine. The legal opinion recommends that the European Court of Justice in Luxembourg clear Google of trademark infringement in several lawsuits in France that were brought by LVMH Moët Hennessy Louis Vuitton and other brand owners.

  • Read the article: The New York Times