FTC May Require Disclosures for Paid Sponsorships Online

The Federal Trade Commission is taking a hard look at paid sponsorships online and may soon require online media to comply with disclosure rules under its truth-in-advertising guidelines. A draft of the new rules was posted for public comments this year and the staff is to make a formal recommendation to be presented to the commissioners for a vote, perhaps by early fall.

  • Read the article: The New York Times