The digital ad industry planned to announce sweeping new self-policing guidelines aimed at providing consumers with options for how they want to interact with online ad businesses that gather data about them. The $8.5 billion ad industry is hoping to ease consumer privacy concerns and give people more choices, including an "opt-out," about what is known as behavioral advertising.
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The GigaLaw Firm helps companies of all sizes protect their brands online, using domain name dispute policies – such as the Uniform Domain Name Dispute Resolution Policy (UDRP) – and other legal tools available to copyright and trademark owners on the Internet.