A small software company from Marshall, Texas, is the latest contender to take on Google in the fight over trademarks. Firepond filed suit against Google in U.S. District Court for the Eastern District of Texas alleging that the search giant had violated its trademark by allowing Firepond's competitors to buy the trademark in a keyword auction.
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The GigaLaw Firm helps companies of all sizes protect their brands online, using domain name dispute policies – such as the Uniform Domain Name Dispute Resolution Policy (UDRP) – and other legal tools available to copyright and trademark owners on the Internet.