Louis Vuitton Argues Google Case at EU's Top Court

Louis Vuitton told the European Union’s highest court that Google Inc. doesn't have the right to sell trademark-protected names to advertisers that trigger "sponsored links" when the name is used in an Internet search. Google, owner of the world's most-used Internet search engine, and LVMH Moet Hennessy Louis Vuitton SA have been locked in a six-year fight over Internet searches that link users to sites selling counterfeit fashion accessories. Google is appealing a 2006 ruling by a Paris court that it breached Louis Vuitton's trademark rights.

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