Yahoo to Limit How Long It Retains Personal Data

Yahoo, the Internet search company, said that it would limit the time it holds identifiable personal information related to searches to 90 days to address the growing concerns of privacy advocates and government regulators. Yahoo's new data retention policy is the most restrictive among major search engines in the United States and is certain to put pressure on rivals like Google and Microsoft to shorten the time they keep information about their users.

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