Consumer Group Opposes Google Ad Deal with Yahoo

U.S. Public Interest Group, a consumer organization, is opposing Google's plan to share advertising with rival Yahoo, saying it could harm consumer privacy, according to a letter sent to the U.S. attorney general, a copy of which was given to Reuters. U.S. PIRG argued that advertisers who try to compete with Google and Yahoo, which together have more than 80 percent of the search advertising market, will be forced to collect more information on Internet users because they would not be able to compete with the market leaders on price.

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