ISPs Promise They'll Get Users' Permission Before Tracking

Three of the four largest ISPs in the U.S. said that they will adopt policies that require them to get meaningful permission from customers before tracking online activities. Representatives of AT&T, Time Warner Cable and Verizon told a U.S. Senate committee that they currently do not engage in behavioral advertising that uses subscribers' Web activities to deliver contextual ads.

  • Read the article: The New York Times

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