Report Says Privacy Concerns Could Slow Internet Ads

Federal, state and consumer discomfort with Google Inc., Yahoo Inc. and other companies tracking consumers' online behavior could slow the growth of Internet advertising, a financial services research group said in a report. The organization, Stanford Group Co., cited moves by the state legislatures in New York and Connecticut to ensure consumers' privacy online; the Federal Trade Commission's call for industry self-regulation; and complaints by lawmakers as signs that the advertising model may face some controls.

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