A U.S. court has ordered a company to use "negative keywords" to avoid being associated with another firm's trade mark. The innovative order was one of a series of measures ordered by the judge.
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The GigaLaw Firm helps companies of all sizes protect their brands online, using domain name dispute policies – such as the Uniform Domain Name Dispute Resolution Policy (UDRP) – and other legal tools available to copyright and trademark owners on the Internet.