NBC Wants iTunes to Provide Better Piracy Protection

NBC Universal would like to have its TV shows distributed once again through Apple's iTunes service, a top executive said, but he called for antipiracy measures to help protect his business' revenue. George Kliavkoff, chief digital officer at NBC Universal, didn't specifically mention Apple by name in his request, but it was clear he had the iPod maker in mind when it came to combating people's consumption of pirated content.

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