A British travel company has paid 560,000 pounds ($1.1 million) for the domain name cruises.co.uk, a price that is effectively $1 million just for the letter "S" since it already owns the address cruise.co.uk. The sum shatters the previous record for a .co.uk domain of $300,000, paid in October last year.
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The GigaLaw Firm helps companies of all sizes protect their brands online, using domain name dispute policies – such as the Uniform Domain Name Dispute Resolution Policy (UDRP) – and other legal tools available to copyright and trademark owners on the Internet.