Suing eBay Better Than Suing Sellers, Tiffany CEO Say

Tiffany & Co.'s top executive said that pursuing litigation against eBay Inc. was more effective and economical at stopping counterfeit sales of its products than targeting individual sellers on the online auction site. At a hearing in federal court in Manhattan, Michael J. Kowalski said it has been very difficult to pursue sellers who list knockoffs on eBay.

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