American Airlines Sues Google Over Keyword Advertising

American Airlines wants Google to stop selling keyword-based sponsored search results tied to any of its trademarks and is seeking punitive damages over the alleged infringement. "Google's search engine is helping third parties to mislead consumers and misappropriate the American Airlines Marks by using them as 'keyword' triggers for paid advertisements and by using them within the text or title of paid advertisements," reads a copy of American's complaint.

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