Consumers Would Pay More for Privacy Online, Paper Says

Carnegie Mellon University researchers believe consumers will pay more per item online to protect their private information, according to a paper being presented at the 2007 Workshop on the Economics of Information Security. The Carnegie Mellon Usable Privacy and Security Lab monitored the habits of people ranging in age from 18 to 71 who were given money and instructed to buy certain items online while using the search engine

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