Deceptive clicks on Internet advertising links distributed by Google, Yahoo and other online marketing vehicles are probably occurring far more frequently than the network operators acknowledge, according to a study by fraud detection specialist Fair Isaac. The chicanery involves automated computer programs or scam artists who repeatedly click on advertising links with no intention of buying anything.
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The GigaLaw Firm helps companies of all sizes protect their brands online, using domain name dispute policies – such as the Uniform Domain Name Dispute Resolution Policy (UDRP) – and other legal tools available to copyright and trademark owners on the Internet.