A federal court judge has ruled that referencing a trademarked term in ad text generated by a Web search may violate trademark rights. John Hamzik, who holds the trademark for "The Dating Ring," filed suit alleging that Zale jewelry company violated his trademark by purchasing the keywords "dating ring" for purposes of advertising via paid searches on Google, Yahoo and other search engines.
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The GigaLaw Firm helps companies of all sizes protect their brands online, using domain name dispute policies – such as the Uniform Domain Name Dispute Resolution Policy (UDRP) – and other legal tools available to copyright and trademark owners on the Internet.