Utah enacted Utah SB 236, the "Trademark Protection Act," a law that effectively prohibits the competitive use of trademarked terms as keyword advertising triggers. The new law establishes "an electronic registration mark that may not be used to trigger advertising for a competitor and creates a database for use in administering marks."
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The GigaLaw Firm helps companies of all sizes protect their brands online, using domain name dispute policies – such as the Uniform Domain Name Dispute Resolution Policy (UDRP) – and other legal tools available to copyright and trademark owners on the Internet.