The domain name hell.com was among hundreds up for auction in Hollywood, Florida, by domain asset management provider Moniker.com, a unit of marketing services firm Seevast Corp. The owner put a minimum price of $1 million on the underworld's domain, confident of high interest after the salacious address, Sex.com, sold for about $12 million earlier this year. But there were no takers with bids failing to reach the reserve price.
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The GigaLaw Firm helps companies of all sizes protect their brands online, using domain name dispute policies – such as the Uniform Domain Name Dispute Resolution Policy (UDRP) – and other legal tools available to copyright and trademark owners on the Internet.