Google Offers Click-Fraud Statistics to Advertisers

Responding to concerns about click fraud in the online-ad industry, Google will be revealing to advertisers the number of invalid clicks on their ads. With changes the company is set to make to its AdWords system, advertisers will be able to see the number of invalid clicks Google found, as well as what percentage that represents of total clicks registered, said Shuman Ghosemajumder, business product manager for trust and safety at Google.

  • Read the article: CNET