Click Fraud Rate Rises to 14.1%, Report Says

Swindlers have stepped up their effort to fleece millions of dollars from online advertisers who use lucrative marketing networks run by Google and Yahoo, according to a quarterly report. The sales referrals generated by clicks on the brief advertising links popularized by the two Internet powerhouses are a sham 14.1% of the time, based on information collected from 1,300 online marketers.

  • Read the article: USA Today