A Colorado company that owns dating website lovecity.com has sued Yahoo, claiming the Internet giant improperly used a trademark domain name to direct consumers looking for lovecity on Google to Yahoo's dating site. AdWords, a Google advertising tool, allows companies to compete for placement in the "sponsored links" section, on the top and right sides of its search-results pages.
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The GigaLaw Firm helps companies of all sizes protect their brands online, using domain name dispute policies – such as the Uniform Domain Name Dispute Resolution Policy (UDRP) – and other legal tools available to copyright and trademark owners on the Internet.