Google Pays Record $25M for '.app' Top-Level Domain

Google paid $25 million to control the “.app” top-level domain, according to the Internet Corporation for Assigned Names and Numbers, a non-profit group which maintains much of the technical plumbing of the Internet. The price is more than three times as much as the previous record for a new top-level domain, the $6.8 million paid by Dot Tech LLC in September for the “.tech” top-level domain.